Repurch

Rehome Platform
Resale platform for retailers

Repurch

A white-label resale platform that lets any furniture brand run trade-in and clearance under their own name — turning resale into a retention and acquisition engine.

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Your customers are already reselling your products. Repurch brings that value home to you.

Two modules, your brand

One platform. Two ways to close the loop.

Exchange

Trade-in for store credit

Let customers hand back what they bought and put the value straight towards their next purchase from you.

  • Drives repeat purchases and loyalty
  • Keeps spend inside your brand
  • A reason for customers to come back
  • Runs on your site, in your look and feel
Clearance

Move ex-display & returns

Turn ex-display stock, returns and end-of-line pieces into a managed resale channel instead of a write-off.

  • Recover value from dead stock
  • A branded outlet, fully managed
  • Buyer questions handled in-platform
  • No warehouse of unsellable inventory
Why retailers care

Resale isn’t a threat to new sales. It’s an engine for them.

When a customer can trade in, they come back sooner and spend more. When they buy knowing there’s a resale route, they buy with more confidence. Repurch captures that — under your brand, on your terms.

And it’s the sustainability story your customers now expect, told with real transactions rather than a press release.

Retention

Trade-in credit gives customers a reason to return — and spend it with you.

Acquisition

A branded resale channel brings new, value-led buyers into your world.

Trust, built in

The same fraud protection and safe payments proven across the group.

Sustainability

Measurable circular impact — and a story customers actually believe.

Not a prototype

Built on infrastructure already proven at consumer scale.

Repurch runs on the same engine as Sofalistic — hardened in the live market with real buyers and real volume. Enterprise-grade resale, launched under your brand.

Launch resale under your brand.

We’ll walk you through Exchange, Clearance and what a partnership looks like for your business.

Book a conversation