About

Rehome Platform
About the group

A company built to make things last.

Rehome Platform is the group behind two ventures with one shared belief: the most sustainable object is the one that never had to be made twice.

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Our mission

We started with a simple frustration.

Selling a used sofa is miserable. Fuzzy photos on listings sites, no-shows, lowball offers, and the constant worry of being scammed — so millions of perfectly good pieces get skipped or incinerated instead of rehomed.

We decided to fix that properly. Not a listings board, but real infrastructure: trusted payments, fraud protection, messaging, offers and delivery — the boring, hard parts that make resale actually work. First for everyday sellers through Sofalistic, and now for retailers through Repurch.

The journey

One year of building. Proven in the live market.

2023 → 2024 · Research & development
A full year getting it right

Before a single listing went live, we spent a year building the platform, the trust systems and the logistics model that resale actually needs.

2024 · Launch
Sofalistic goes to market

The consumer marketplace opened its doors — and buyers arrived. Listings, offers and safe transactions from day one.

Today
Proven, and extending to retailers

Proven in the live market with a thriving community of buyers. The same engine now powers Repurch, bringing branded resale to retailers.

What we believe

Principles, not slogans.

Circular by default

Reuse shouldn’t be the effortful option. We design so the sustainable choice is also the easiest one.

Trust is the product

Resale only works when both sides feel safe. Protection isn’t a feature bolted on — it’s the foundation.

Build the hard parts

Payments, fraud, logistics. We take on the unglamorous infrastructure so our users never have to.

The group

One parent. Two ways to give things a second life.

Building something circular? So are we.

We’re always happy to talk to retailers, partners and press.

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